Brenden TR Gregory - Founder & LEAD designer

Craving a fresh creative outlet after spending almost a decade working in Theatrical & Film Production, Brenden’s adventures in floristry began after attending FlowerSchool New York’s Floral Design Program. Immediately he fell in love with the joy this artform unlocked, becoming determined to master it. Since then he has designed for clients such as The US Open, APPLE, PUMA, and the Fire Island Pines.

Brenden is passionate about crafting visually impactful pieces that tell a story with every element involved. Taking inspiration from pop culture, nature, and especially the people he’s designing WITH, he works to design in ways that balance creativity with sustainability . From the most intimate wedding florals to the grandest of installs, its a commitment to collaboration and innovation that defines his work as a botanical & visual artist.

With BTRG, he aims to distill these same values into a design studio that truly goes above & BEYOND!